G5 Local Marketing Platform
The G5 Local Marketing Platform provides local businesses with a simple way to manage, measure, and optimize local marketing. At G5, we believe there are 5 critical parts to any successful marketing program. If you do not have all 5 parts, you will waste money. Our Platform is comprised of the following components:
#1 DRIVE - You have to drive customers to your website. We do this through Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
#2 ENGAGE - Driving customers to your site is only part of the solution. Once the customer is there you have to engage them to get them to do what you want. If your goal is to get them to pick up the phone and call you, then your site should be designed to promote that call to action. The G5 Local Marketing Platform provides simple tools that enable our clients to easily change their site, special offers, and calls to action thereby providing a system that makes it very simple to ENGAGE your customers.
#3 TRACK - Any successful marketer knows that in order to measure, you have to track everything. The G5 Local Marketing Platform makes it extremely easy to track all traffic, leads (including phone calls, quotes, online forms, and coupons) and most importantly sales and customers that originate from any media. We allow businesses to track their in-store sales back to where they originate both on and off-line.
#4 MEASURE - Without measurement, you will waste money. By allowing you to track your in-store sales back to where they originate, G5 enables you to Measure the cost per customer acquisition (CPA) for each of your Marketing and Advertising initiatives. Measuring the cost per customer at the Point of Sale and mapping customers back to the source enables you to measure exactly what is working and what is not.
#5 OPTIMIZE - After measuring and ranking all of your advertising, it is simple to optimize and focus your marketing dollars and efforts on the sources that provide the best results.
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